Brevo Email Templates: 12 Free Designs That Convert
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Most email campaigns don’t fail because of bad products or bad lists. They fail because the email itself looks like it was designed in 2009. A cluttered layout, a broken mobile button, images that never load — any one of these sends your carefully written message straight to the trash.
That’s exactly why Brevo email templates matter more than most beginners realize. Brevo (formerly Sendinblue) ships with more than 40 free, responsive email templates that are included on every plan — including the free plan with 300 emails per day and unlimited contacts.
But “free” and “good” aren’t the same thing, and not every Brevo email template deserves your time. I went through the library, tested the editing experience, and picked the 12 free designs that are genuinely worth using — plus an honest look at where Brevo’s templates fall short. If you’d rather start from zero, our Brevo email campaign guide walks you through the full setup process.
Browse Brevo’s Free Templates →
How Brevo Email Templates Work (and What’s Actually Free)
Brevo’s template gallery lives inside the campaign builder: Campaigns → Templates → Email templates. Every one of these Brevo email templates is mobile-responsive out of the box, built with Brevo’s drag-and-drop editor, and free to use — there is no “premium template” upsell hiding behind a paywall, which is a genuine advantage over some competitors that gate their best designs.
You get three ways to start a campaign: pick one of the 40+ gallery templates, start from a blank layout, or paste your own HTML. The gallery covers newsletters, welcome emails, promotions, order confirmations, cart reminders, and event invitations — and each of these Brevo email templates can be saved as your own reusable template once you’ve customized it. That last part matters: after two or three campaigns, most businesses settle on one branded layout and reuse it, so the gallery is really a launchpad, not a permanent crutch.
The drag-and-drop editor itself is straightforward: pick blocks (text, image, button, divider, social icons), drag them into place, and style them in the side panel, with a live mobile/desktop preview toggle.
One thing worth knowing: the templates are genuinely included on the free plan. Brevo’s free tier gives you 300 emails per day with unlimited contacts, access to all core email features, and the full template gallery. If you’re comparing costs, our Brevo pricing breakdown for 2026 shows how the paid tiers scale from there.
12 Free Brevo Email Templates That Convert
Here are my 12 picks — every one a free Brevo email template — grouped by the job each does. I’ve focused on designs with a clear visual hierarchy — one primary message, one primary call to action — because that’s what actually drives clicks.
Welcome emails
1. The clean single-column welcome. A simple header, a friendly headline, one hero image, and a single “Get started” button. Welcome emails get the highest open rates of any automated email you’ll ever send, and this template doesn’t waste that attention. Use it to deliver your signup incentive and set expectations about what subscribers will receive.
2. The brand-story welcome. This layout adds a short brand introduction block and social proof (a testimonial or review stars) below the main message. Better when subscribers joined for your story rather than a discount.
Newsletters
3. The classic digest newsletter. Headline block, two or three article teasers with thumbnail images, and a footer with social links. It’s the workhorse of content marketing, and Brevo’s version keeps a healthy text-to-image ratio, which helps deliverability.
4. The minimalist text-first newsletter. Almost no images — just clean typography and spacing. Plain-text-style emails consistently get strong reply rates — they’re the closest thing to a personal email you can send at scale. Great for founders, consultants, and anyone whose brand is a person, not a logo.
Promotions and sales
5. The big-hero sale template. A full-width banner, a bold discount headline, a countdown-friendly layout, and one unmissable CTA button. Use it sparingly — for real sales and launches, not your weekly Tuesday email — and it converts.
6. The coupon/discount code template. Designed around a prominent, easy-to-copy promo code block with the offer terms underneath. The advantage is friction reduction: the code is big, high-contrast, and impossible to miss — exactly what you want when someone is deciding whether to check out.
Product announcements
7. The product-launch spotlight. Large product image, short benefit-driven copy, and a single CTA. Of Brevo’s email templates, this product-launch spotlight lets the visuals do the heavy lifting, which is the right call for ecommerce: shoppers buy with their eyes. Pair it with a lifestyle photo rather than a white-background product shot and it performs noticeably better.
Abandoned cart recovery
8. The cart-reminder template. Shows the abandoned items, the total, and a “Complete your purchase” button. Cart emails are among the highest-ROI automations in ecommerce, and Brevo’s email template includes the product image blocks you need without clutter.
9. The cart-recovery nudge with incentive. Same bones as the reminder, but with a small discount or free-shipping offer added. Send the plain reminder first; reserve the incentive version for a second follow-up 24–48 hours later — discounting the first email trains customers to abandon on purpose.
Re-engagement
10. The “we miss you” template. Warm headline, a recap of what the subscriber is missing, and a preference-center link so they can reduce frequency instead of unsubscribing entirely. Of all the Brevo email templates, the re-engagement one is the cheapest list-hygiene win: send it to your cold segment every quarter.
11. The feedback-request template. A simple survey-style layout asking why the subscriber went quiet, with a one-click poll. The responses reveal whether it’s frequency, relevance, or content — even a “no thanks” click tells you who to remove.
Events
12. The event invitation template. Date, time, and location blocks are prominent, with an RSVP button above the fold and agenda details below. The calendar-friendly layout means the important facts survive even if images are blocked.
If you’re weighing Brevo against the other big names before committing, our Brevo vs Mailchimp comparison for 2026 covers how the template libraries and editors stack up side by side.
How to Customize Brevo Email Templates for Your Brand
Picking from Brevo’s email templates is step one; making your pick yours is what separates amateur-looking emails from professional ones. Here’s the customization routine I recommend:
Set your brand kit first. Before touching a template, lock in your brand colors (hex codes), two fonts, and your logo as a transparent PNG. Apply these consistently and every template instantly looks made-for-you.
Use personalization tags. Brevo supports tags like the contact’s first name and custom attributes. One personalized element per email is plenty — a name in the greeting or subject line gives a measurable lift without feeling gimmicky.
Keep one CTA per email. The fastest way to ruin a good template is adding three more buttons “just in case.” Every additional CTA dilutes the others — one email, one job, one button.
Preview on mobile, always. Your content choices can still break responsiveness: oversized images and tiny buttons look fine on desktop and terrible on a phone. Always use the mobile preview — over half your opens are mobile.
Save your customized version as a template. Once you’ve built a layout you like, save your customized Brevo email template to “My templates.” Future campaigns then take minutes instead of an hour, and your branding stays consistent across every send.
Where Brevo Templates Fall Short: An Honest Critique
No review is useful without the downsides, so here they are.
The library is smaller than the competition’s. Brevo’s 40+ email templates get the job done, but Mailchimp offers over a hundred and Constant Contact more than two hundred. If you want a template for every conceivable niche, Brevo’s gallery will feel thin — you’ll customize more and browse less.
The designs skew safe. Most Brevo email templates are clean, modern, and inoffensive — which is also to say they’re rarely striking. If your brand depends on bold, avant-garde design, you’ll end up rebuilding heavily or pasting in your own HTML.
Image editing is basic. You can crop and resize inside the editor, but anything beyond that needs an external tool — standard for email builders, but worth knowing before a heavily visual campaign.
A few templates feel dated. A handful have the slightly corporate look of an earlier era — narrow layouts, stocky buttons, too much gray. Stick to the 12 picks above and you won’t touch the weak ones.
None of these are dealbreakers — but if pixel-perfect design control is your top priority, Brevo is a marketer’s tool first and a designer’s tool second.
Deliverability and Mobile Checks Before You Hit Send
A beautiful design means nothing if it lands in spam — and while Brevo email templates handle the responsive layout for you, the checks below are still on you:
- Authenticate your domain. Set up SPF, DKIM, and DMARC in Brevo’s sender settings — the single biggest deliverability lever, and it takes about ten minutes. Our Brevo deliverability guide walks through it step by step.
- Keep a healthy text-to-image ratio. All-image emails trigger spam filters. Brevo’s templates are balanced by default — don’t break that balance by replacing all the text blocks with graphics.
- Write alt text for every image. Many clients block images by default; alt text keeps your message readable and looks professional.
- Send a test to yourself. Check it on your phone and in one other email client — buttons, spacing, and fonts render differently across clients.
- Watch your list hygiene. Templates can’t fix a stale list: remove hard bounces promptly and re-engage or sunset cold subscribers. Brevo’s own email design best practices guide has more on the design side of inbox placement.
Frequently Asked Questions
Are Brevo email templates really free?
Yes. All 40+ Brevo email templates are included on every plan, including the free plan (300 emails per day, unlimited contacts). There are no premium or locked templates.
Can I use my own HTML in Brevo?
Yes — the editor has an HTML block for fully custom code. Just keep it email-safe (tables, inline styles) so it renders reliably across clients.
Do Brevo templates work on mobile?
Yes — all Brevo email templates are responsive. Still, always use the mobile preview before sending — your own images and headline lengths can affect the mobile layout.
How do Brevo’s templates compare to Mailchimp’s?
Brevo’s library is smaller (40+ vs 100+) and the designs are simpler, but every Brevo email template is free with no upsell, and the editor is arguably easier for beginners. If template variety is your deciding factor, Mailchimp wins; if value and simplicity matter more, Brevo holds its own.
Can I save my own designs as templates?
Yes. Any campaign you build can be saved to “My templates” and reused, which is the fastest way to keep branding consistent across campaigns.
The Verdict
Brevo’s free email templates are a quiet strength of the platform: 40+ responsive designs, free on every plan, editable in a drag-and-drop builder a beginner can learn in an afternoon. They won’t satisfy a brand designer chasing avant-garde layouts, and the gallery is smaller than what Mailchimp or Constant Contact offer — but for small businesses that need professional-looking emails without a designer or a budget, they’re more than enough.
Start with the free plan, pick one template above that matches your next campaign, brand it, and save it as your house template. That’s 80% of email design done in an afternoon.
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